75 percent of entrepreneurs opt for .be


75 percent of entrepreneurial Belgians opt for .be over any other domain name extension. Trust and confidence in .be are particularly high among all Belgians, who associate this extension particularly with quality and reliability.  .be therefore seems to be the best choice for Belgian entrepreneurs who want an online presence.

.be is the undisputed frontrunner in terms of reliability and inspires the most confidence among entrepreneurs and non-entrepreneurs alike. A domain name extension is cited as the third most important reason for  trusting a website, after an encrypted connection  (https instead of  http) and reference to an official website (e.g. by means of a logo).

This was revealed by a market research from Insites Consulting commissioned by DNS Belgium. The research gauged the trust and confidence in the different domain name extensions and questioned very specifically also entrepreneurial Belgians who have never registered a domain name.

Consult the results of our market research in a comprehensive infographic

Higher level of trust and confidence in a personal e-mail address and company website

The entrepreneurial group and the average Belgian alike find a company website to be more reliable than a Facebook page of an organisation. They have more trust and confidence in an e-mail address linked to a domain name than in a general e-mail address (e.g.  @hotmail.com).

Entrepreneurial Belgians are more likely  to know that both a website and an e-mail address can be linked to a domain name than the average Belgian. 59% of them would register a domain name to have a personal mail address (in combination with a website or otherwise).  

.be is the logical choice when setting up a company

Whereas the average Belgian sees a website primarily as a source of information, the entrepreneurial Belgian has a more commercial approach. He usually has a better idea of what a website can mean for him personally and professionally. He sees it as a means of making himself and his activity better known and of keeping in contact with customers, prospects and stakeholders.

The entrepreneurial Belgians questioned opted for .be primarily because it says something about their location and is popular and reliable, but also because it clearly indicates the target group they want to reach. They see a .be domain name and website as something which is logically connected with setting up their own company.

.be remains the best known extension

The research also asked about preferences for and associations with domain name extensions.  .be and .com are the frontrunners in terms of familiarity. The best known extensions are also seen as being more reliable.

.vlaanderen is known to 31% of entrepreneurial Belgians; .brussels to 21%. Both have a strong political connotation, which .be does not. They are associated more with language and location than .be. There are few differences between the entrepreneurial group and the average Belgians in this respect.  

The research consequently shows that .be is the best choice for entrepreneurial Belgians who want to be present online. The quality and reliability that Belgians associate with .be are reflected on the website and the image of a company.


Domain Name System or Domain Name Server. The global DNS is the system and protocol used on the internet to translate domain names into IP addresses and vice versa. 
DNS Belgium